![]() 5.Ī) product stimuli B) cultural stimuli C) price stimuli D) place stimuli E) promotion stimuliĤ) According to the model of buyer behavior, which of the following is one of the two primary parts of a “buyer’s black box”? 1. Difficulty: Easyģ) Which of the following is one of the other stimuli present in a buyer’s environment apart from a marketing stimuli? 1. 5.Ī) economic stimuli B) price stimuli C) technological stimuli D) social stimuli E) cultural stimuliĪnswer: B AACSB: Analytical thinking Skill: Concept Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior. Difficulty: EasyĢ) Marketing stimuli include which of the following? 1. 5.Ī) consumer market B) market offering C) market mix D) subculture E) social classĪnswer: A Skill: Concept Objective: LO 5.1: Define the consumer market and construct a simple model of consumer buyer behavior. Test Bank for Principles of Marketing 16th Edition by Kotler Chapter 5 Consumer Markets and Buyer Behavior 1) Individuals and households that buy or acquire goods and services for personal consumption make up the _. ![]()
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